Vocablet of the Day: Mania

Shoe mania!  Nike’s new shoe created a new customer base: ‘Back to the Future’ fans.

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You wouldn’t think that shoes could cause an excess of excitement or enthusiasm, but when the shoes are based on a hugely popular cult classic and made by Nike, that’s exactly what happened.

Sneaker enthusiasts and ‘Back to the Future’ fans were thrilled when Nike released a shoe based on the ones worn by Michael J. Fox’s character.  Nike’s decision to only make 1500 pairs of the shoe fueled the mania, with fans trying desperately to get their hands on a pair.

Would you have been a part of this movie-based shoe mania?  What kind of product release for fans would you be excited about?

Study ‘mania‘!
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